Blomstermanden Johnny Haugaard - Midgårdsormen i Hobro

Johnny Haugaard - The Midgard Serpent in Hobro

Photo: Destination Himmerland

Experience flower artist Johnny Haugaard’s largest art installation to date – a giant Midgard Serpent winding its way through Hobro during July and August.

Head for the GAS Museum in Hobro – this is where the adventure begins!

At the GAS Museum in Hobro, history comes to life in Johnny Haugaard’s exhibition DENMARK, where runes, kings, and Völvas whisper from the past. This is also where the enormous Midgard Serpent begins its journey – a giant serpent built from wooden sticks and willow, shaped like a tunnel that visitors can walk through in several places.

Stretching over 4.5 kilometers, the Midgard Serpent will twist its way through Hobro, winding above and below ground – and even across rooftops – on its path toward Fyrkat, where its head rises dramatically from the earth.

The serpent has even shed its skin – which can be found in Bramslev Bakker, where creative souls have built a tunnel of steel and recycled textiles. It snakes its way down through the stunning landscape and ends at Mariager Fjord.

Practical Information

– for the Midgard Serpent and the nature exhibition DENMARK in Hobro:

  • The Midgard Serpent and the DENMARK exhibition open to the public on 2 July at 16:00 o'clock.
  • The official opening ceremony also takes place on 2 July at 16:00.
  • The Midgard Serpent can be explored throughout July and Augustfree of charge.
  • The DENMARK exhibition is open daily from 4 July to 31 August, 10:00–17:00entry with ticket

Ticket prices for The DENMARK exhibition:

  • Adults: 175 DKK
  • Children (5–12 years): 90 DKK
  • Children (0–4 years): Free 
  • Adults over 100 years: Free

Buy your ticket here

 

Parking:

GASmuseet, Gasværksvej 2, 9500 Hobro

  •  All visitors are advised to drive to the GAS Museum. Volunteers will guide you to parking near the exhibition and the Midgard Serpent.

Accessibility:

Large parts of the Midgard Serpent route are wheelchair accessible. However, the section between Aalykkevej and Fyrkat is not suitable for visitors with reduced mobility or wheelchairs. We recommend using Fyrkatvej for easier access.

The DENMARK exhibition is not wheelchair accessible, as it is spread over several floors with level differences.

Practical Information

– for the Midgard Serpent's "shed skin" in Bramslev Bakker:

  • The opening of the Midgard Serpent’s "shed skin" takes place on 21 June during the Sommersus i Bakkerne event in Bramslev Bakker.
  • The installation can be experienced from late June and throughout July and Augustfree of charge.

 

Follow the Creation of the Midgard Serpent

Throughout June, you can witness the Midgard Serpent taking shape at various locations around the town – so if you can’t wait, here’s your chance to get a sneak peek before the serpent reaches its full length.

Park your car and go exploring in this magical story – and experience the mythical creature as it winds its way through Hobro this summer.

Stay updated on the process via Blomstermandens Venners Facebook page and see how far the many creative volunteers have come – who knows, maybe you’d like to lend a hand?

Vær med til at samle pinde ind til Midgårdsormen i Hobro

Join the Stick Collection!

The Midgard Serpent will be built from all kinds of sticks – and almost any type of wooden stick can be used. Listen to Johnny explain the project and what kind of sticks are needed in this video, where local shops in Hobro joined the hunt for the perfect stick.

Photo: Destination Himmerland

Who is Johnny Haugaard?

Johnny Haugaard, often known as “The Flower Man,” is a passionate floral artist who has made a name for himself by transforming traditional flower displays into lavish works of art. His creative mind and incredible talent have earned him a special place in the hearts of many Danes. He is renowned for his breathtaking arrangements that turn natural materials and flowers into true artistic experiences. Johnny is driven by a deep love of flowers and a desire to create spaces where people can dream and find inspiration.

Creativity and passion

In Himmerland, Johnny has expressed his creativity in many ways – most recently through two stunning exhibitions in the old swimming hall in Aars. He began with a magical Christmas exhibition that attracted nearly 50,000 guests, followed by a beautiful spring exhibition that welcomed around 26,000 visitors. The spring exhibition even spread its “blossoms” to several towns in Vesthimmerland, where outdoor art installations drew thousands of happy guests to Løgstør, Aalestrup, and Farsø.

You can watch clips from the spring exhibition “The Voice of Nature – Decay” here.

The magic is made by helping hands

It is the creative volunteers who help bring these magical worlds to life. At the spring exhibition in Aars, more than 660 volunteers contributed in their own unique ways to shaping the beautiful experience. Togetherness, joy, and creativity are the glue that holds these spectacular installations together. And who knows – perhaps even more will join in to help create the Midgard Serpent in Hobro?

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